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About Us

The Natural Formula brand was launched back in 1987 and has been the leading hair care brand in Israel ever since. 

Our belief system is based on the principle that every hair style, whether short or long, depends on one, very basic factor –healthy hair: hair with free movement and a natural bounce that is vibrant, with a radiating, beautiful shine. 

Hair that is healthy starts with good-quality haircare products. This is why all the Natural Formula professional haircare products are enriched with natural ingredients, which make the scalp more resilient, which strengthen the hair structure and protect it from air pollution and climactic damages. 

Our products are environmentally friendly and not tested on animals. 

Visit our Facebook page, where the Natural Formula hair experts are waiting to offer you personal hair guidance.